Cardinal Equipment Services Privacy Policy

Last Updated: October 21, 2025

Cardinal Equipment Services, LLC (“Cardinal”) respects your concerns about privacy. This U.S. Privacy Policy applies to personal information we collect, such as when you visit www.cardinalequipmentservices.com (the “Site”) or when you call or write to us or interact with us in-person. This Policy describes the types of personal information we collect, how we use the information, with whom we may share it and the choices you may have regarding our use of the information. We also describe measures we take to protect the security of the information and how you can contact us about our privacy practices.

Information We Obtain

The types of personal information we may obtain include:

• Contact information, such as name, telephone number and postal and email address;
• Account information, such as username and password, date of birth, account preferences and other account details;

• Payment information, including name and payment card details;
• Purchase or transaction history;
• Location information;
• Social media information, including social media handles or content; and
• Other information you choose to provide, such as through emails or other communications, social media pages, registrations and sign-up forms.

Automated Collection of Information

When you use our Site, we may collect certain information by automated means, such as through cookies, pixel tags, web beacons, device logs, server logs, and other technologies.  A “cookie” is a text file that websites send to a visitor’s computer or other internet-connected device to uniquely identify the visitor’s browser or to store information or settings in the browser.  A “web beacon,” also known as an internet tag, pixel tag or clear GIF, links web pages to web servers and cookies and may be used to transmit information collected through cookies back to a web server.  The information we collect in this manner on our Site may include your device IP address; unique device identifier and other device characteristics; web browser characteristics; operating system; language preferences; referring URLs, emails and web addresses; clickstream data and actions taken on the Site; dates and times of usage; usage statistics; and other information regarding use of the Site. 

We may use these automated technologies to collect information about your equipment, browsing actions and usage patterns.  These technologies help us:

• remember your information so you do not have to re-enter it;
• track and understand how you use and interact with the Site;
• tailor the Site around your preferences;
• measure the usability of the Site and the effectiveness of our communications;
• authenticate your identity, protect against fraud and provide our products and services; and
• otherwise manage and enhance our products and services, and help ensure they are working properly.

Your browser may tell you how to be notified about certain types of automated collection technologies and how to restrict or disable them.  For mobile devices, you can manage how your device and browser share certain device data by adjusting the privacy and security settings on your mobile device.  Without these technologies, however, you may not be able to use all of the features of the Site.

Our Site is not designed to respond to “do not track” signals from browsers.

How We Use the Information We Obtain

We may use the personal information we obtain to:

• provide our products and services;
• create and manage your online account and verify individuals’ identities;
• send newsletters, emails and other marketing communications;
• offer coupons and other discounts;
• communicate with you, respond to inquiries and provide customer service;
• personalize your experience with the Site;
• perform analytics and market, trend or statistical research;
• compile, anonymize or aggregate personal information for our business purposes;
• operate, evaluate and improve our business (including developing new services; improving and analyzing our services; managing our communications; and performing accounting, auditing and other internal functions);
• maintain and enhance the safety and security of our services, prevent misuse and troubleshoot technical issues;
• deliver content tailored to individuals’ interests and the manner in which individuals browse the Site;
• protect against fraud and other criminal activity, claims and other liabilities; and
• administer participation in surveys, sweepstakes, contests or promotions;
• exercise our rights and remedies and defend against legal claims;
• comply with and enforce applicable legal requirements, relevant industry standards and Cardinal Equipment Services policies; and
• manage other aspects of the business not listed above

We also may use the information in other ways for which we provide specific notice at the time of collection. 

            Interest-Based Advertising

When you use our Site, both we and certain third parties (such as advertising networks, digital advertising partners, and social media platforms) collect information about your online activities, over time and across third-party websites. Such information may be used to provide you with advertising about products and services tailored to your interests. We also may obtain information for this purpose from third-party websites on which our ads are served. You may see certain ads on other websites because we engage third-party ad buying networks. Through such ad buying networks, we can target our messaging to users through demographic, interest-based, and contextual means. The information our ad networks may collect on our behalf includes data about your visits to websites that serve our advertisements, such as the pages or advertisements you view and the actions you take on the websites. This data collection takes place both on our websites and on third-party websites that participate in these ad networks. This process helps us track the effectiveness of our marketing efforts.

            Third-Party Analytics Services

We may use third-party analytics services on the Site, such as Google Analytics. The providers of these analytics services use technologies such as cookies and web beacons to help us analyze your use of the Site. The information collected through these means may be disclosed to or collected directly by these services. To learn more about Google Analytics, please visit https://www.google.com/policies/privacy/partners/.

Information We Share

We may share the information we obtain about you with other companies in our family of companies. We also may share the information we obtain about you with our joint marketing partners and third-party vendors and other entities to perform services on our behalf, such as analytics, technology and communications providers.

We may disclose personal information (1) if we are required to do so by law or legal process, such as a court order or subpoena; (2) in response to requests by government agencies, such as law enforcement authorities; (3) to establish, exercise or defend our legal rights; (4) when we believe disclosure is necessary or appropriate to prevent physical or other harm or financial loss; (5) in connection with an investigation of suspected or actual illegal activity or (6) otherwise with your consent or as directed by your representative.

In addition, we reserve the right to transfer to relevant third parties the personal information we have about you in the event of a potential or actual sale or transfer of all or a portion of our business or assets (including in the event of a merger, acquisition, joint venture, reorganization, divestiture, dissolution, or liquidation), or other business transaction.

Your Choices

We offer you certain choices in connection with the personal information we collect from you through the Site. To update your preferences or submit a request, please contact us as indicated in the How To Contact Us section of this U.S Privacy Policy.

How We Protect Personal Information

We maintain administrative, technical and physical safeguards designed to protect personal information against accidental, unlawful or unauthorized access, destruction, loss, alteration, disclosure or use.

Children’s Privacy

The Site is designed for a general audience and is not directed to children. In connection with the Site, we do not knowingly solicit or collect personal information from children under the age of 13. If we learn that we have collected personal information from a child under 13, we will promptly delete that information. If you believe that a child under 13 may have provided us with personal information without parental consent, please contact us as specified in the How To Contact Us section of this U.S. Privacy Policy.

Links to Third-Party Services and Features

For your convenience and information, the Site may provide links to other online services (such as websites or social media platforms), and may include third-party features such as apps, tools, widgets and plug-ins. These online services and third-party features may operate independently from us. The privacy practices of the relevant third parties, including details on the information they may collect about you, are subject to the privacy statements of these parties, which we strongly suggest you review. To the extent any linked online services or third-party features are not owned or controlled by Cardinal, we are not responsible for these third parties’ information practices. We may provide links to the websites of our family of companies. The privacy practices of these websites are subject to the privacy statements of those companies.

Updates to Our U.S. Privacy Policy

We may update this U.S. Privacy Policy from time to time and without prior notice to you to reflect changes in our personal information practices. We will indicate at the top of the policy when it was most recently updated.

How to Contact Us

You can update your preferences, submit a request or ask us questions about this U.S. Privacy Policy by contacting us at:

Cardinal Equipment Services

4116 Logistics Pkwy

Winter Haven,  FL 33884

1 (800) 832-0028

orders@eqservice.com